The following is my attempt to post the key points I picked up from his input so feel free to correct me or to offer alternative interpretations of Colms' input.
Colm started by giving some background in relation to eGovernment in Ireland. He said the initial approach was supply led – focused on pushing content online. Mistakes had been made but these mistakes were part of a learning process. The CSO statistics highlighted (as does the Limerick research) that many people were still not engaging. He spoke of the need to learn from analysis and had hoped that the national Research Group would play a key role in this regard.
In some cases the take-up by government agencies was slow. Colm concluded that a business case needed to be made and that the focus should not be on the technology, rather on getting government to do it better. It needs to be about optimisation of performance – Many projects failed because the focus was on technology not on reform. Technology is only a part of any project – people and the culture of the organisation are also critically important to the success of initiatives.
Colm argued that if this is true of eGovernment- it is equally true of eInclusion. He highlighted the danger of labeling people as digitally excluded. The Limerick research identified large numbers of people who did not identify technology as relevant to their lives, yet they were using mobile phone technology daily. Telling people that they are excluded is not the best approach – it defines them (often incorrectly) in terms of what they cannot do, or are excluded from. He highlighted the ABCD (Asset Based Community Development) approach of John McKnight as an approach which focuses on assets rather than real or perceived deficiencies. Telling people that they are not part of a new digital world is not terribly useful.
Colm identified the real need to adopt a multi-pronged approach to eInclusion. Yes - we should show people how to use technology and show them how wonderful it is but any response must be contextualized. The industry tends to talk in jargon (Ghz, Mb etc.) rather than telling people what the technology can do. He highlighted the Home Computer Initiative (HCI) which the ISPU developed with the credit unions as a good example of a demand-centered approach.
Following the input there was a short Q&A.
Q - Who will champion eInclusion politically?
Ans -Sean Power is the new minister with responsibility for eInclusion and therefore the political champion for its cause.
Q - Do those at the cutting edge (tutors/community workers etc.)really understand how technology can enhance their own work?
Ans -Colm suggested that these were the people who should be targeted through initiatives as they can be more easily reached and can have an impact through their work.
Q – How can we change the values of those who do not embrace technology?
Ans. – You cannot change the values of people– you should must identify what the values are and build your projects/initiatives in response to them
Q - If government is really serious about eInclusion – shouldn’t money be invested in innovation for the adult and further education sector and community development sector as has happened at third level
Ans. – Colm supported the idea a focus on innovation.